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Research papers

Determining the price of a product in the pharmaceutical market

Price sensitivity (or elasticity) is an aspect which has always had to be faced as an integral part of pre-launch and post-launch research in the consumer fields. Now it has to be faced seriously in the pharmaceutical field. But can we just take the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Nigel J. Burrows, Graziella Dupasquier
June 1, 1994
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Citation

Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market